Well-written and maintained blogs have proven to be an important part of supply market research. Traditionally, in the life cycle of a news event, the most authoritative writing is published…
Programmatic Advertising Is a Fast-Growing Phenomenon
Robert Hof, writing for Forbes.com, reports on the expected significant growth of Programmatic advertising. “The use of data-driven software to automate online advertising, already a fast-growing phenomenon known as programmatic buying, is on the cusp…
REDBOOKS for Marketing Supplier Discovery (Agency/Advertiser/Media)
Advertising REDBOOKS is an online database that provides detailed contact information for top marketing personnel and other strategic marketing data for top 25,000 major companies and advertising agencies. It has…
D&B Supplier Risk Manager 2.0
Recently, at the ISM Annual International Supply Management Conference here in Las Vegas, I was able to view D&B’s Supplier Risk Manager 2.0 and its enhancements. D&B (Dun and Bradstreet)…
EBSCO for Procurement
EBSCO is an information service provider and its research offerings can be found in almost all academic business libraries and many public libraries. Researching suppliers requires access to financial and…