A new indirect spend category focusing on marketing has been added to the Supply Market Intelligence Indices Collection. Indices in the new category include: The Global Marketing Index (GMI), by…
Indirect B2B Supplier Directory Is a Much Needed Resource
Every once in a while a new resource comes along that makes you wonder why it took so long for such an obvious tool to be conceptualized and realized. This…
Business Literature at Its Best: 2015 FT and McKinsey Book Award Longlist
Here are the titles selected for this year’s prestigious Financial Times (FT) and McKinsey Business Book of the Year Award longlist: Phishing for Phools: The Economics of Manipulation and Deception, by George Akerlof and…
Resource of the Week: KnowThis.com – What Is Marketing?
KnowThis.com – What Is Marketing? This is the first tutorial in the Principles of Marketing Tutorials series that focuses on marketing’s key concepts. The entire series is available on KnowThis.com and…
Ensuring Supplier Compliance With BROWZ
I was given an opportunity to view a demo of Browz recently by Brett Armstrong, Vice President, Marketing. Lately, Browz has been on the receiving end of several awards and…
Avention for Supplier Discovery and Diligence Research
It is rare to read a description of a business information solution feature that borders on being poetic, but Avention manages to do just that with this statement: “Business Signals…