We are witnessing a current business environment where continuous technological advances are enabling companies to increasingly innovate to the point of disruption. Companies that innovate for disruption pose tremendous competitive threats not only by ultimately dominating market share but also by leaving a path of destruction in the form of failed businesses. These businesses might have been highly successful and held market share dominance at one time but neglected to analyze and monitor the dynamic conditions of their competitive landscapes. Competitive threats these days are much more difficult to identify because companies who disrupt often enter or create new markets. The standard way of analyzing a company against a traditional industry no longer applies. How does a company compete in this disruptive-driven and hyper-competitive environment? The answer: through competitive intelligence.
Cottrill Research provides competitive intelligence research services that help you discover and understand your competitors’ strategies and key events, which, in turn, lets you stay one step ahead.