This post updates and compliments these previous related posts:
Eli Pariser’s book, The Filter Bubble, and his informative TED Talk, introduced us to the concept of filter bubbles and the realization that “the Internet is showing us what it thinks we want to see, but not necessarily what we need to see.” When researching suppliers and companies to partner with it is imperative that search results are as objective as possible and show all perspectives on news events and stories so decision making is done on an impartial basis. When searching non-privacy minded engines like Google and Bing, personal data is collected to provide better targeted search results and ad placement. There are various ways to combat this issue, such as searching incognito, turning off cookies, and using ad blockers. Another option, which is increasingly becoming more popular, is to use privacy-minded search engines. Here are four alternative search engines that do not track your search history or collect your personal information.
DuckDuckGo – Started in 2008, DuckDuckGo is the most popular and allows you to search completely anonymous by not using cookies to track you and discarding IP addresses. In 2017, DuckDuckGo enjoyed 55% growth in daily private searches. According to The Verge, DuckDuckGo is launching updated versions of its browser extension and mobile app which include grade ratings for websites and offering summaries of their terms of service.
StartPage – StartPage combines Google Search results with user privacy. You get the same Google Search Engine results but your privacy/information isn’t submitted. Google only sees StartPage, not the StartPage user.
Hulbee/Swisscows – Swisscows promotes itself as family friendly, with no tracking and no data keeping. The color-coded results map suggests search terms to use. Hulbee Enterprise Search (HES) comprehensively retrieves all information, internal or external, regardless of file structure or archive status within an organization.
Yippy – Yippy does not track your searches/activity and is helpful in finding obscure information, It has roots in the sciences and uses many different search engines and index websites. Its clustering technology is valuable in narrowing and refining results. Yippy offers cloud, enterprise search, business intelligence, and document security solutions based upon Watson, which Yippy operates autonomously from IBM.