Cottrill Research, LLC

Three Key Trends in Search

Picture Credit: "Future," Anoop Kumar, via Flickr Attribution 2.0 Generic (CC by 2.0) License

Image Credit: “Future,” Anoop Kumar, via Flickr Attribution 2.0 Generic (CC by 2.0) License

Search Engine Watch featured a story on Ayima co-founder Rob Kerry’s insights into the future of search. Here are the three interesting trends highlighted in the article:

Walled Gardens – “In all honesty, the web nowadays is essentially a Battle of the Walled Gardens, with social platforms embedding media such as videos in order to prevent people from leaving the site to watch them; the launch of initiatives like Facebook Instant Articles which serve news articles directly within Facebook; Wikipedia improving its internal search engine to help people find information from its sister projects… the list goes on.”

The Rise and Mobile and Voice Search – Mobile is increasingly influencing that way information is searched. Kerry predicts that using apps to discover information instead of a browser will continue to develop. He also predicts that voice inquiries on mobile devices are becoming more widely used with the help of digital assistants like Siri and Cortana.

The Return of Ask Jeeves: Natural Language Search Queries – The “natural language” query trend is making a comeback with companies like RankBrain and Hummingbird.

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