According to the the NBWA Beer Purchasers’ Index (BPI), an indicator of industry beer purchasing activity, “beer distributors have taken an aggressive stance in their ordering to ensure there will be ample supply of beer heading into the hot summer months of 2020.” A summary of the latest findings:
Around the country, beer distributors are reacting to significant changes in consumer demand and working to meet unprecedented challenges in the marketplace. The total Beer Purchasers’ Index for June 2020 reached an all-time high mark of 81, significantly above last year’s reading of 48 in June 2019. Ahead of a July 4th load-in to retail and reported shortages for some popular packages, the “at-risk inventory” index for total beer (inventory at risk of going out of code in the next 30 days) fell to an all-time low reading of 27 in June 2020 from 49 in June 2019.
This is good news for the 4th of July as it was named the third top beer holiday in 2019 (following Memorial Day and Labor Day).