Cottrill Research, LLC

Kifi Is Joining Google

On July 12, Kifi announced that it was joining Google. Kifi states:

The mission at Kifi has always been to connect people with knowledge. We created a service that seamlessly enables organizing, sharing, discussing, and finding the content you and your team values, which has resulted in more flexible and intuitive collaboration across the internet. We also spent significant time creating a service that overlays context on your browsing and sharing experiences to increase usefulness and understanding. We see a lot of alignment to Google’s mission to organize the world’s information and make it universally accessible and useful. Our team will be joining the Spaces team at Google to build solutions focused on improving group sharing, conversation, and content finding. Frankly, we’re thrilled they have a bit of “space” for us!

Kifi was launched in 2012 and many organizations and individuals quickly grasped Kifi’s value and the ease the tool brought to capturing, organizing and sharing information. Here is my review.

Spaces, introduced in May 2016 by Google, is a tool for small group sharing. Google states:

Group sharing isn’t easy. From book clubs to house hunts to weekend trips and more, getting friends into the same app can be challenging. Sharing things typically involves hopping between apps to copy and paste links. Group conversations often don’t stay on topic, and things get lost in endless threads that you can’t easily get back to when you need them. We wanted to build a better group sharing experience…that lets people get people together instantly to share around any topic. With Spaces, it’s simple to find and share articles, videos and images without leaving the app, since Google Search, YouTube, and Chrome come built in…And if you ever want to find something that was shared earlier—articles, videos, comments or even images—a quick search lets you pull it up in a snap.

The Kifi service and data will not become part of Google and data can be exported (a few weeks away).

Leave a Reply

Your email address will not be published. Required fields are marked *