Cottrill Research, LLC

Are Developers the New IT Buyers?

Mary Branscombe, writing for CIO, raises the question, “Are you ready for developers to be your new IT buyers?” Expanding on the thought that technology buying has changed over the last few years, due to the cloud, developers are buying cloud APIs “useful in the apps they’re building.” Thus they are “not just making decisions about tools for building apps with. They’re making strategic decisions about what services your business will use. And they’re buying those services not through central purchasing accounts, but with individual developer accounts that they set up, that you have no easy way to keep track of.” Worth the read.

 

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