Euromonitor Launches A New Pricing Intelligence Solution That Tracks SKUs

Euromonitor is entering the tactical data space by launching a new pricing intelligence solution called Via. According to the announcement:

By tracking over 15 million stock keeping units (SKUs) across consumer goods industries globally, Via – a new pricing intelligence solution developed by Euromonitor International, will help organisations highlight price changes and discounting activities, benchmark against competitors, and inform investment decisions by providing context to an ever-challenging e-commerce environment.


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