Cottrill Research, LLC

Is Adobe's Shift To the Cloud the Start Of a Trend?

Is Adobe's Shift To the Cloud the Start Of a Trend?

Adobe has announced that it will transition Creative Suite (shrink-wrap version), which includes Photoshop, toward Creative Cloud, a subscription-based service for software and updates. Creative Suite’s traditional business model “revolved around one-time product licensing.” [email protected] Wharton analyzes the transition and makes these following points:

  • for customers, the “cloud” business model will ultimately be beneficial
  • other software companies are likely to follow
  • the move acknowledges “that software is rapidly transitioning toward collaboration, subscriptions and use on multiple platforms such as Apple’s iOS, Google’s Android, Mac OS and Microsoft’s Windows”
  • both SAP and Oracle have been moving away from a one-time licensing model

Leave a Reply

Your email address will not be published. Required fields are marked *