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Resource of the Week: KnowThis.com – What Is Marketing?

Resource of the Week: KnowThis.com – What Is Marketing?

KnowThis.com – What Is Marketing?

This is the first tutorial in the Principles of Marketing Tutorials series that focuses on marketing’s key concepts. The entire series is available on KnowThis.com¬†and covers these topics: Marketing Research, Customers and Markets, Product, Distribution, Advertising and Promotion, Pricing, and Managing and Planning. Theses tutorials are open access and are helpful for procurement professionals learning about the marketing spend category.

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