Reuters has introduced Reuters Professional, a unified offering that provides news, financial commentary and industry events, directly to professionals through the services Reuters.com, the Reuters News app and Reuters Events. This is part of Reuters’ business transformation efforts, with these services are being offered:
- Digital: Reuters.com will be relaunched in early 2021 with more expert curation, improved user experience and better functionality and design. News will be continued to be delivered on mobile via the Reuters News app.
- Events: Reuters Events will continue to create conferences around specialized industry verticals and is offering Reuters Next, a leadership summit focusing on rethinking the future. The name of the Virtual Forum is “Rethink, Rebuild, Recover: A New Vision for a Better Tomorrow,” and is scheduled for January 11-14, 2021.
- OTT (over-the-top media) and Audio: Reuters emphasizes that professionals will be reached wherever they are with video news channels on Roku TV and Plex TV, and audio via Amazon on Alexa devices, and news content to Google News Assistant ‘Your News Update’ audio feature.
- Content Studio: Reuters Plus helps brands create thought leadership over video, sponsored events and interactive experiences formats.
Axios, in an article written by Sara Fischer, explains the significance of this new offering: “Much of Reuters’ revenue is focused on serving corporate clients through licensing news and data services. With this effort, Reuters will push to serve individual professionals more directly, which it believes brings significant financial opportunity.”
Fisher also interestingly notes that Reuters is up against some hefty competition, especially with Reuters Events. Aimed at global professionals, Bloomberg will host its New Economy Forum conference, Nov. 16-19, 2020 and The World Economic Forum in Davos also targets the same audience.
Reuters, according to Josh London, who will head Reuters Professional, thinks the professionals market “is a $36 billion industry.”
Photo by Christin Hume on Unsplash
