This Is Big: Dun & Bradstreet Acquires Avention

On Jan. 10, Dun & Bradstreet announced that it had acquired Avention, the maker of OneSource solutions. “Avention provides organizations with a deeper understanding of company, contact, and market data, delivered through a robust technology platform.” The release states that the acquisition positions Dun & Bradstreet as a leader in the Sales Acceleration market. “Using Avention’s dynamic and powerful platform to bring to life Dun & Bradstreet’s global database, B2B sales and marketing professionals will benefit from an intuitive interface, simple integration of timely sales intelligence, and constantly curated data. Coupled with the ability to plug into third-party CRM and Marketing Automation systems, customers receive their mission-critical data when, where and how they need it.”

I predict this acquisition will propel Dun & Bradstreet to much higher visibility in the supplier intelligence space as well. Read more about Avention in my review that discusses supplier discovery and diligence.  

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