The 2014 Analyst Value Survey Produces Interesting Results For Buyers

Both HfS Research (Horses for Sources blog) and Duncan Chapple of Influencer Relations have posted interesting results from the Analyst Value Survey 2014. The full results are available for purchase from Kea Company. The Analyst Value Survey 2014 answers one of the biggest questions asked, “Which analyst firms are really driving value for their customers?” As stated in the introductory video by Kea Company, the results cover challenges faced by buyers. Buyers usually have a small number of strong relationships and are curious about how they can get better value by building up their portfolio to achieve maximum value. In Duncan’s post, First Surprises From the Analyst Value Survey, he shares the chart below in addition to highlights. Here are a couple (directly quoted) on the top 15 firms:

  • Gartner is the firm whose reputation for independence has eroded the most.
  • Some topics are very well covered and some are very badly covered; meaning that for some research topics users are using just four or five firms, but for others it might be eight or nine firms.
  • The survey also gathered data on mid-sizes and smaller firms. The freemium model is working well for what we might call the upper-low end of the market: firms with five or fewer analysts don’t have the marketing resources needed to sell subscriptions but are still getting an audience.












HfS Research’s post, 1093 Research Influencers Have Spoken: HfS Leads the Analyst Industry for Growing Influence,  this data was shared:

Top Ten Firms Globally Increased Influence – Percentage of Respondents Saying Firm Increased in Influence in the Past Year:
HfS research – 35.2%
Gartner – 18.2 %
Other – 10.6%
451 Group – 8.9%
Forrester Research – 8.6%
Digital Clarity Group – 8.1%
NelsonHall – 7.8%
IDC – 7.3
Everest Group – 7.1%
Ovum – 8.5%


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