Cottrill Research, LLC

New Additions and Marketing Category Added to Supply Market Intelligence Indices Collection

New Additions and Marketing Category Added to Supply Market Intelligence Indices Collection

1187184752-13266A new indirect spend category focusing on marketing has been added to the Supply Market Intelligence Indices Collection. Indices in the new category include:

The Global Marketing Index (GMI), by World Economics is a monthly indicator of the state of the global marketing industry.

From Advertising AgeGlobal Marketers Index, Leading National Advertiser’s Index, and Agency Report Index, which is an annual ranking and analysis of advertising and marketing-services agencies.

Effie Effectiveness Index, which features “the most effective Marketers, Brands, Agency Holding Groups, Agency Networks, Agency Offices, and Independent Agencies.”

The Digital Maturity Marketing Index, by Stein IAS, with Oracle Marketing Cloud, indicates how quickly B2B digital marketing maturity is evolving.

Additional indices that have been added:

Miscellaneous and Markets category

Services Producer Price Index, Eurostat, (also called service output price index), measures “prices of services, as it is calculated and used at the level of the European Union (EU) and its Member States.”

Commercial Property Price Indices, by Real Capital Analytics

Logistics and Transportation category

Cass Intermodal Price Index, a measure of market fluctuations in per-mile intermodal freight costs; Cass Freight Index, a measure of North American freight volumes; Cass Truckload Line Haul Index, a measure of market fluctuations in truckload costs; and Cass/INTTRA Ocean Freight Indexes, a measure of monthly changes in U.S. import and export ocean container activity

Shanghai (Export) Containerized Freight Index (SCFI) via the Shanghai Shipping Exchange.

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