Cottrill Research, LLC

marketing procurement

Announcing New Market Landscape Map Collection for Identifying Disruptors and Startups

Announcing New Market Landscape Map Collection for Identifying Disruptors and Startups

Landscape maps are helpful in identifying startups that are innovating and disrupting in tech-forward markets and for discovering potential suppliers, partners, and/or competitors. The maps included in the collection cover…

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IRI Acquires Supply Chain Analytics Provider RSi

IRI Acquires Supply Chain Analytics Provider RSi

On October 8, 2020, IRI, a global research and services firm for consumer, CPG, retail and media companies, announced it has acquired Retail Solutions, Inc. (RSi), a provider of supply…

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The Biggest Challenge When Researching Supply Markets Is Knowing the Best Resources To Use

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Advertising Research Provider WARC Relaunches WARC Data

WARC (The World Advertising Research Center) is a one-stop provider of research (mostly secondary) for advertising and media agencies, brands, market researchers, media owners, and universities. In October, WARC announced…

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New Additions and Marketing Category Added to Supply Market Intelligence Indices Collection

A new indirect spend category focusing on marketing has been added to the Supply Market Intelligence Indices Collection. Indices in the new category include: The Global Marketing Index (GMI), by…

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Warc for Advertising Research

Recently, while investigating different research resources for procurement professionals to use in the area of marketing spend, I ran across Warc. Warc stands for World Advertising Research Center and it…

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REDBOOKS for Marketing Supplier Discovery (Agency/Advertiser/Media)

Advertising REDBOOKS is an online database that provides detailed contact information for top marketing personnel and other strategic marketing data for top 25,000 major companies and advertising agencies. It has…

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