Landscape maps are helpful in identifying startups that are innovating and disrupting in tech-forward markets and for discovering potential suppliers, partners, and/or competitors. The maps included in the collection cover…
On October 8, 2020, IRI, a global research and services firm for consumer, CPG, retail and media companies, announced it has acquired Retail Solutions, Inc. (RSi), a provider of supply…
WARC (The World Advertising Research Center) is a one-stop provider of research (mostly secondary) for advertising and media agencies, brands, market researchers, media owners, and universities. In October, WARC announced…
A new indirect spend category focusing on marketing has been added to the Supply Market Intelligence Indices Collection. Indices in the new category include: The Global Marketing Index (GMI), by…
Recently, while investigating different research resources for procurement professionals to use in the area of marketing spend, I ran across Warc. Warc stands for World Advertising Research Center and it…
Advertising REDBOOKS is an online database that provides detailed contact information for top marketing personnel and other strategic marketing data for top 25,000 major companies and advertising agencies. It has…